Derrick Rose signed a $94.8 million contract extension on Wednesday.
"He embodies all the characteristics that you look for," coach Tom Thibodeau said. "It's a lot more than the talent. The talent is the obvious part. Then, when you look at his will to win, basketball IQ, unselfishness, his humility -- I think those are the things that you can build a championship-caliber team around."
"I don't think you can put a ceiling on what Derrick can become," general manager Gar Forman said. "It's scary to think that I think he'll continue to get better and better throughout his career."
Rose didn't seek a player option in his contract, something that was sought by LeBron James, Dwyane Wade and Chris Bosh when they signed their first new contracts in 2006,
"Derrick absolutely didn't want that," he said. "He wanted a full commitment to the Chicago Bulls and to stay in Chicago. To us, that's really special. He stepped up. The maximum length he could sign is what he wanted to sign."