Mark Cuban has become an investor in Fantasy Labs, a daily fantasy sports analytics platform.

Terms of Cuban’s investment in Fantasy Labs were not disclosed. Co-Founder Jonathan Bales says it is a “significant enough amount of money to bring on a bunch of talented people so we can really scale our product development to create new tools and expand to new verticals, as well as ramp up marketing efforts.”

Cuban is scheduled to be the keynote speaker at the Fantasy Sports Trade Association Winter Conference in Dallas on January 20, 2016.

Fantasy Labs, which was created within the past year, provides a platform of proprietary daily fantasy sports data, tools and analytics, allowing users to leverage its massive database of stats and information for a competitive advantage. It provides a “Lineup Optimizer” that automatically generates optimal lineups based on player projection models and a “Trends” feature, allowing users to determine what factors are priced into player salaries on DraftKings and FanDuel.

Mark Cuban, previously invested in eSports betting platform Unikrn.

In a recent interview with Fortune, Cuban said that he decided to invest in Unikrn because, “Gambling is available in more than 100 countries. Combine that with the explosive growth of eSports and I saw it as a great investment.”