According to league officials, renewal rates from existing season ticket holders are coming in at the 80-plus percent range, about the same pace as at the start of last season.
“Teams have been extremely aggressive in their outreach,” said Chris Granger, executive vice president of team marketing and business operations for the NBA. “We’re happy with the pace of sales given the compressed time frame.”
The NBA has 10 of its 30 teams with 10,000 or more full-season ticket plans, the same number as last year.
While league officials would not disclose that list of teams, among the clubs reaching the 10,000 benchmark are Miami, Boston, Chicago, New York, New Orleans, and both the Los Angeles Clippers and Lakers.