The Utah Jazz have sold their jersey sponsorship to Qualtrics, a Utah-based data and analytics research firm.
Instead of the Qualtrics logo on the jersey, a 5 For The Fight logo will be on the jerseys for at least the first season of the three-year deal between the two sides. 5 For The Fight is a charitable organization trying to eliminate cancer with $5 donations at a time with the goal of raising at least $50 million.
The Jazz are the first to forsake a corporate logo for a charitable one.
“This is the right thing to do,” Qualtrics CEO Ryan Smith said. “As much as I would love to put Qualtrics on it, this idea of raising $50 million for cancer research was something we couldn’t stop thinking about it. The Jazz were open to our ideas and how we wanted to use the patch.”
“If you think about the symmetry … 5 For the Fight and five players on the court working together as a team and then you think about our fans who feel pride when they buy that jersey, now they can feel pride about the cause that that team is affiliated with and something we can all rally behind,” Jazz president Steve Starks said. “We think it’s really special and an opportunity to use the Jazz as a platform to do good. Credit to Qualtrics for thinking creatively and altruistically.”