The United States won the World Cup of Basketball while avoiding Spain in the championship game, and it was hardly a relevant moment in the mainstream sports' culture. USA Basketball also advanced their winning streak, with their most recent loss dating back to 2006.
The championship game was aired against Week 2 of the NFL season.
As one GM told Yahoo Sports, "[Outside of the U.S. team], there's more talent and more interest from basketball fans in the NBA summer league than this event."
After the 2016 Olympics in Rio, the World Cup of Basketball and Olympic Games are destined to become an under-22 developmental tournament.
"We need to get our vets out and move our younger players in," one NBA general manager told Yahoo Sports. "The support's there for the change, and it's getting stronger."
Mike Krzyzewski's run as head coach of USA Basketball has allowed him unique access to top level recruits such as Jabari Parker and Jahlil Okafor.