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LeBron's LRMR Company Featured On 60 Minutes

Mar 30, 2009 8:25 PM EST

In the 60 Minutes story that aired Sunday, LeBron James was asked about LRMR, a firm dedicated to marketing and branding that he and his childhood friends created.

"I just felt like in order for me to grow as the person that I wanted to become, as the leader, as the businessman, I had to ... make a change," James said about firing his agent and making LRMR his exclusive representative.

Many were skeptical of the new business venture, including NBA Commissioner David Stern.

"Everyone said, 'What is he doing? Why would he give three of his friends, three young African-American guys…' - that's what they really wanted to say, right? - '…hand over his business to them at that level?'" Maverick Carter said.

The company has proven critics wrong, operating shrewdly and effectively while breaking new ground in the sports world.

Via 60 Minutes (CBSNews.com)

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LeBron On '60 Minutes': Title Is Ultimate Goal

Mar 30, 2009 8:18 AM EST

LeBron James said in an interview with "60 Minutes" that aired on Sunday night that his ultimate goal is to win an NBA title.

"It's one of the ultimate goals for me as a basketball player," James told Steve Kroft in the interview that was recorded several month ago.

Via ESPN

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RealGM Recaps For Games On Sunday, Mar. 29th

Mar 30, 2009 7:54 AM EST

The Cavaliers won their 60th game of the season on Sunday, overcoming an early deficit to defeat the Mavericks.

- Cleveland 102, Dallas 74
Team FIC Differential: Cavaliers +43, Mavericks -43

The Cavaliers (60-13) won their franchise-record 12th straight game over the Mavericks (43-30) on Sunday afternoon. LeBron James starred with 24 points, 12 assists and 6 rebounds, Maurice Williams posted 22 points and 5 dimes, and Joe Smith added 12 points and 13 boards in the victory. Cleveland won the rebounding battle by nine, and held Dallas to just 36% shooting at Quicken Loans Arena. Dirk Nowitzki led with 20 points and 7 rebounds, Ryan Hollins tallied 7 points and 12 boards, and Jason Kidd stuffed the stat sheet with 9 points, 8 assists and 7 rebounds in the loss.

Game FIC Scores
LeBron James, Cleveland – 25.4
Joe Smith, Cleveland – 19.6
Jason Kidd, Dallas – 15.4
Ryan Hollins, Dallas – 11.8

- Atlanta 86, Los Angeles 76
Team FIC Differential: Hawks +5, Lakers -5

The Hawks (43-31) used a 32-19 edge in the third quarter to defeat the Lakers (58-15) at Philips Arena. Mike Bibby led with 21 points and 5 rebounds, Zaza Pachulia tallied 11 points and 13 boards, and Joe Johnson contributed 10 points and 8 assists. Atlanta hot just 39% of their shots, but held Los Angeles to 34% on the night. Pau Gasol had 21 points and 11 rebounds, Lamar Odom posted 9 points and 9 boards, and Kobe Bryant scored 17 points on 7-for-19 shooting in defeat.

Game FIC Scores
Pau Gasol, Los Angeles – 20.0
Zaza Pachulia, Atlanta – 15.0
Mike Bibby, Atlanta – 13.3
Lamar Odom, Los Angeles – 10.3

- Minnesota 108, New Jersey 99
Team FIC Differential: Timberwolves +20, Nets -20

The Timberwolves (21-53) won a close game over the Nets (30-43) thanks to some hot shooting on Sunday afternoon. Mike Miller starred with 22 points, 10 rebounds and 5 assists, Kevin Love posted 16 points and 11 boards, and Rodney Carney scored 19 points on 7-for-13 shooting. Minnesota shot 51% from the field and went 24-for-32 from the foul line. Vince Carter led with 36 points and 8 rebounds, Brook Lopez tallied 10 points and 9 boards, Devin Harris turned in 19 points and 5 assists.

Game FIC Scores
Mike Miller, Minnesota – 21.0
Vince Carter, New Jersey – 20.0
Sebastian Telfair, Minnesota – 12.5
Devin Harris, New Jersey – 11.2

- Toronto 134, Chicago 129 (OT)
Team FIC Differential: Raptors +7.2, Bulls -7.2

The Bulls (36-39) mounted a huge comeback to force overtime, but still fell at the hands of the Raptors (28-45). Chris Bosh starred with 31 points and 15 rebounds, Jose Calderon tallied 22 points and 19 assists, and Andrea Bargnani poured in 28 points and 6 boards in the win. Both teams shot over 50% from the field, but Toronto outrebounded Chicago by 10. Ben Gordon scored 37 points on 15-for-26 shooting, Derrick posted 23 points and 9 assists, and Brad Miller put up 14 points, 10 rebounds and 5 dimes for the Celtics.

Game FIC Scores
Jose Calderon, Toronto – 29.5
Chris Bosh, Toronto – 22.9
Ben Gordon, Chicago – 20.9
Derrick Rose, Chicago – 17.8

- Detroit 101, Philadelphia 97
Team FIC Differential: Pistons +9.5, 76ers -9.5

The Pistons (36-37) used a strong fourth quarter to rally and record a comeback win over the 76ers (37-35) at the Palace of Auburn Hills. Tayshaun Prince scored 21 points on 8-for-11 shooting, Richard Hamilton posted 14 points and 7 assists, and Rodney Stuckey added 16 points and 5 dimes in the victory. Detroit shot 52% and attempted eight more foul shots than Philadelphia. Andre Iguodala had 27 points and 7 rebounds, Thaddeus Young tallied 22 points and 8 boards, and Andre Miller contributed 13 points and 6 assists in the loss.

Game FIC Scores
Andre Iguodala, Philadelphia – 19.8
Thaddeus Young, Philadelphia – 18.5
Rodney Stuckey, Detroit – 15.5
Tayshaun Prince, Detroit – 14.5

- Indiana 124, Washington 115
Team FIC Differential: Pacers +18.8, Wizards -18.8

The Pacers (31-43) built a nice lead through three quarters, and hung on to beat the Wizards (17-58) at Conseco Fieldhouse. Danny Granger led 31 points and 6 rebounds, Brandon Rush tallied 29 points and 10 boards, and Jarrett Jack put up 19 points, 7 assists and 6 rebounds. Indiana hit 52% of their shots, while Washington attempted 24 more foul shots in the game. Caron Butler starred with 31 points and 13 rebounds, Antawn Jamison posted 29 points and 6 boards, and Javaris Crittenton turned in 19 points on 8-for-14 shooting.

Game FIC Scores
Caron Butler, Washington – 25.1
Brandon Rush, Indiana – 19.0
Jarrett Jack, Indiana – 18.8
Antawn Jamison, Washington – 14.8

- Boston 103, Oklahoma City 84
Team FIC Differential: Celtics +33.5, Thunder -33.5

The Celtics (56-19) used a 32-16 advantage in the fourth quarter to dispose of the Thunder (20-53) on Sunday night. Paul Pierce scored 27 points on 8-for-18 shooting, Mikki Moore posted 12 points and 10 rebounds, and Glen Davis added 19 points and 10 boards despite suffering an elbow to the forehead and receiving stitches. Boston outrebounded Oklahoma City by 12, and held the Thunder to just 36% shooting at TD Banknorth Garden. Russell Westbrook led with 23 points, Jeff Green tallied 15 points and 9 rebounds and Kevin Durant scored 21 points on 6-for-15 shooting in defeat.

Game FIC Scores
Rajon Rondo, Boston – 16.2
Glen Davis, Boston – 14.8
Thabo Sefolosha, Oklahoma City – 11.0
Mikki Moore, Oklahoma City – 13.2

- New Orleans 90, San Antonio 86
Team FIC Differential: Hornets +3.5, Spurs -3.5

Chris Paul hit three free throws in the final seconds to secure a win for the Hornets (45-27) over the Spurs (48-25) at New Orleans Arena. David West led with 23 points and 16 rebounds, Antonio Daniels scored 10 points on 3-for-4 shooting, and Paul stuffed the state sheet with 26 points, 9 assists and 7 boards. New Orleans hit just 37% of their shots, but attempted 12 more free throws than San Antonio. Tony Parker had 20 points and 7 assists, Tim Duncan posted 19 points and 15 rebounds, and Manu Ginobili turned in 17 points off the bench.

Game FIC Scores
Chris Paul, New Orleans – 22.1
Tim Duncan, San Antonio – 18.4
David West, New Orleans – 15.9
Tony Parker, San Antonio – 13.0

- Sacramento 126, Phoenix 118
Team FIC Differential: Kings +14.6, Suns -14.6

The Kings (16-56) may have dealt a decisive blow to the playoff hopes of the Suns (40-34) on Sunday night. Jason Thompson had 21 points and 8 rebounds, Spencer Hawes tallied 20 points and 10 boards, and Beno Udrih put up 16 points, 7 rebounds and 7 assists in the win. Sacramento hit 51%, while Phoenix went just 16-for-28 from the foul line. Steve Nash led with 31 points and 14 assists, Jared Dudley posted 17 points and 11 rebounds, and Shaquille O’Neal contributed 24 points and 9 boards in the loss.

Game FIC Scores
Steve Nash, Phoenix – 26.3
Beno Udrih, Sacramento – 18.6
Spencer Hawes, Sacramento – 18.5
Grant Hill, Phoenix – 16.6

• RealGM calculates the Floor Impact Counter using the following formula: (Points + .75 Defensive Rebounds + Offensive Rebounds + Steals + Assists + Blocks - .75 Field Goal Attempts - .375 Free Throw Attempts - Turnovers - .5 Personal Fouls)

( )'s indicate a negative FIC score.

It is also used to rank players and to determine their ‘Reina Value.’ Click here to view the player rankings with the Reina Value for the current season

Via RealGM Staff Report

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