The Lakers hit an impressive 98% renewal rate for their season ticket holders.
The Lakers had the highest renewal rate in the league, outdoing Boston and Cleveland, which were both over 90%, though exact figures could not be obtained. The league average was 75%.
"Good products can sell even in a bad economy, and the Lakers are a great product right now," said Paul Swangard of the Warsaw Sports Marketing Center at the University of Oregon. "Star power certainly drives that market and you arguably have the player of the decade in the lineup. People just don't want to give up their coveted seats and be back on the outside looking in when the economy looks better and the tickets are tough to come by."