Suns president Rick Welts wanted to make one thing clear: He'd talk about the nature of the Phoenix sports market and its fans, but not in reference to a possible trade of point guard Steve Nash.
"That's ridiculous," he said.
From a basketball standpoint, that can be argued. Nash is 37. The Suns no longer are a championship contender. Why not trade him while he still has significant value and begin the rebuilding process?
From a business perspective, however, there is no debate. Trading Nash would be disastrous.
"Phoenix can be a tough market," Welts said.