The attorney for Michael Jordan argued his client's name is worth at least $480 million to Nike.
Each commercial use of Jordan's name is worth more than $10 million, he estimated.
The price tag on Jordan's name is the central issue for jurors who will decide how much Dominick's Finer Foods should pay in damages for a 2009 Sports Illustrated ad that congratulated the basketball legend by name on his Hall of Fame induction. The ad also included a $2-off coupon above a photograph of a sizzling steak.