NBA Attaches Brand And Players To Campaign Against Gun Violence

The NBA is putting its brand and several of their star athletes behind a series of television commercials calling for an end to gun violence.

The ads focus on shooting victims and contain no policy recommendations with the words 'gun control' never mentioned.

Everytown for Gun Safety, founded by Michael Bloomberg as a counterweight to the NRA, paid for the ads.

Players who appear in the first 30-second ad, which will run five times on Friday, speak in personal terms about the effects of gun violence on their lives.

Stephen Curry describes hearing of a 3-year-old’s shooting: “My daughter Riley’s that age,” he says.

Chris Paul recalls the advice he heeded as a child: “My parents used to say, ‘A bullet doesn’t have a name on it.’”