Derek Chang has been named CEO of NBA China.
Chang will be based in the NBA's Beijing office and will report to deputy commissioner Mark Tatum.
Chang joins the NBA from Scripps Networks Interactive, where he was the head of International Lifestyle Channels and directed the international expansion of Scripps’ lifestyle brands.
Chang was previously executive vice president of content strategy and development at DirecTV, where he oversaw all content, including the management of DirecTV’s sports business and its relationship with the NBA for NBA TV and NBA League Pass.
"Derek's experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader of the NBA's presence in China," said Silver. "Basketball continues to thrive in China and the NBA looks forward to continuing to work with Yao Ming and the Chinese Basketball Association on growing interest and participation in the game at every level."
"I am so privileged to join the NBA and its talented team assembled in China at such an exciting time," said Chang. "The league has done a tremendous job engaging and growing its fanbase in China, and I look forward to working with all our partners in China to lead the league to even greater heights with new initiatives and, most importantly, increasing basketball participation among boys and girls."