Kobe Bryant has retained the top spot on the NBA?s Most Popular Jerseys list, the ranking he has held since the start of the 2008-09 season. The rankings are based on sales at the NBA Store in New York City and NBAStore.com since the start of the 2009-10 NBA season.  

LeBron James maintains the No. 2 spot, while Dwight Howard and Derrick Rose appear in the Top 5 for the first time. Howard makes a dramatic jump, moving from No. 10 to No. 3 on this year?s list. Rose?s popularity continues to grow and moves into the No.4 spot from No.11 last season. Dwyane Wade rounds out the Top 5.

Shaquille O?Neal makes his way back into the Top 10 for the first time since June 2008 at the No. 9 spot, while Kevin Durant re-emerges on the list for the first time since January 2008. Carmelo Anthony also moved up the list from No. 15 to No. 11.

The Los Angeles Lakers once again top the list of Most Popular NBA Team Merchandise. The Boston Celtics hold on to the No.2 spot for the second year in a row while, the Cleveland Cavaliers move up from No. 4 last season to No. 3.

Top 15
1. Kobe Bryant ? Los Angeles Lakers

2. LeBron James ? Cleveland Cavaliers

3. Dwight Howard- Orlando Magic

4. Derrick Rose ? Chicago Bulls

5. Dwyane Wade ? Miami Heat

6. Kevin Garnett ? Boston Celtics  

7. Chris Paul ? New Orleans Hornets

8. Paul Pierce ? Boston Celtics

9. Shaquille O?Neal ? Cleveland Cavaliers

10. Pau Gasol ? Los Angeles Lakers

11. Carmelo Anthony ? Denver Nuggets

12. Steve Nash ? Phoenix Suns

13. David Lee ? New York Knicks

14. Allen Iverson ? Philadelphia 76ers

15. Kevin Durant ? Oklahoma City Thunder