Leading up to this weekend's game between UCLA and USC, Bruins sophomore forward Reeves Nelson downplayed the rivalry.
“I think it’s more of a media thing and maybe an old-timer thing,” Reeves said. “I just want to beat every team we play regardless.”
USC has defeated UCLA in four straight games.
"If they were trying to send a message, the message was sent,” Bruins guard Jerime Anderson said after the 63-52 loss.
Trojans coach Kevin O'Neill is now 3-0 against the Bruins.
“It’s not just another game,” O’Neill said. “When you’ve beaten UCLA, you’ve beaten tradition.”