The Nets, who will face the Raptors in a pair of games in London this weekend, are on a mission to become the face of the league outside the United States.

"Our goal truly is to globalize our business, to project ourselves in a global fashion," Nets CEO Brett Yorkman said. "We're very excited about what's in store for this team, and I think over the course of the next 18 months, 24 months, you'll see us more active globally."

The team was bought by Russian businessman Mikhail Prokhorov last year.

"It truly becomes a business strategy and it's something that we've embraced and something that ownership and Mr. Prokhorov would like to see," Yorkman said.