In 2010, NBA.com took in nearly $22 million in advertising revenue, according to estimates provided by Barclays Capital.

It is an 88% increase from a year earlier, when NBA.com produced $11.7 million in ad revenue. In 2008, it took in $6.2 million.

In addition, traffic on NBA.com has grown steadily.

In May, NBA.com attracted 12.2 million unique visitors, up 47% from May 2009, when it had 8.3 million, according to research firm comScore Inc.