The ripple effects of Derrick Rose and Dwight Howard both being part of the Adidas endorsement family is that the shoe company wouldn't want the two players on the same team.

As one high-ranking sneaker executive says, “Adidas simply cannot have its two signature players on the same team in the same market. … Derrick is the face of that market, owns that market, and Adidas can’t possibly have maximum bang for its buck with Dwight there.

“It serves Adidas no purpose. They need them as rivals in competing markets.”

Howard has an Adidas renewal on deck in the next year, and Los Angeles and Brooklyn guarantee him maximum money.