David Stern said the hype surrounding Jeremy Lin is unlike anything the NBA has ever seen.
“I haven’t done a computation, but it’s fair to say that no player has created the interest and the frenzy in this short period of time, in any sport, that I’m aware of like Jeremy Lin has,” Stern said.
The top five videos on NBA.com since Feb. 4, when Lin joined the rotation, are all Lin or Knicks related. Lin went from 190,000 followers on Sina, China’s version of Twitter, on Feb. 2 to more than 1 million as of Feb. 16.
Stern says he’s “never quite seen anything like” the attention on Lin.