Jeremy Lin is more marketable than Kobe Bryant and LeBron James, according to a recent Nielsen poll.

Nielsen's N-Score measures name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence. Lin topped the survey with an N-Score of 102. Bryant scored a 90 while James gets 84.

About 19% of the U.S. population has heard of Lin, say Nielsen, and of those 30% say they like him.