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Lin Holding Endorsement Discussions With Volvo

Jeremy Lin is holding endorsement discussions with Swedish car brand Volvo.

Volvo, which is now owned by China's Zhejiang Geely Holding Group C,  is trying to boost Volvo sales in China as part of a strategy to double the brand's global sales to 800,000 vehicles by 2020.

Lin has yet to ink any big deals aside from a Nike sponsorship signed when he was a rookie.

Via Wall Street Journal

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