Advertisements To Appear On Game Uniforms In 13-14
Jul 21, 2012 10:12 AM EDT
The NBA Board of Governors approved the inclusion of advertisements on game uniforms for the 13-14 season.
Small advertising could generate $100 million in new revenue.
"The view is, that the teams would need a significant time; one, to sell the patch; and number two, for Adidas to manufacture the uniforms, because the patch that would be on the players' uniforms would also appear on the jerseys at retail," said Deputy Commissioner Adam Silver.
Professional soccer teams have long had advertisements on uniforms and the NBA is using their numbers as projections for revenues.
Via Star-Telegram