The Orlando Magic completely replaced their existing coaching and scouting staffs with 23 new hires in basketball operations and especially wanted people who had been exposed to winning.
For example, the Magic hired away Matt Lloyd, former director of scouting with the Chicago Bulls, who helped draft Taj Gibson at No. 26 in the 2009 NBA Draft.
"There's definitely a different approach now," J.J. Redick said about the franchise that is now led by Rob Hennigan and Jacque Vaughn.
"It all comes back to having a different foundational system than we had in the past," Martins said. "That's not to say we haven't had great success; we have. What we're trying to create is a consistency that maybe is stronger than what we had.
"We've had some incredible valleys that have taken us years to recover from. We want to lessen, eliminate, the valleys. We've studied this."
The Magic studied models of how other teams found sustained success, primarily the Spurs.
"It's no secret that we're fond of what they've done in San Antonio," Martins said.