Heat Join Dwyane Wade In Li-Ning Partnership
With Dwyane Wade having already left the Jordan Brand to sign with Li-Ning, the Miami Heat joined the superstar and have partnered with the Chinese shoe company.
“The Li-Ning brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners,” Eric Woolworth said in a statement Monday. “We’re eager to help introduce Li-Ning to Heat fans everywhere and we are confident their new collection of Wade merchandise will have a very broad appeal.”
The deal provides Li-Ning with in-arena signage at AmericanAirlines Arena and other advertising opportunities on Heat properties, including the team's website and television broadcasts.
WADE branded products and other Li-Ning merchandise will be sold at the arena in 2013.