The NBA announced Friday that LeBron James and Kevin Durant today have been awarded the Eastern and Western Conference Players of the Month, respectively, for games played in March.

James captured his fifth straight Eastern Conference Player of the Month award by helping the Miami Heat to a league-best 17-1 record as the team chased history, winning 27 straight games before falling to the Chicago Bulls 101-97 on March 27. The 27 consecutive victories are the second most in NBA history, trailing only the 1971-72 Los Angeles Lakers (33), while the Heat's 17 wins in a single month established a league record. James averaged 25.8 points, 8.2 rebounds and 7.4 assists while shooting 53 percent from the field for the month. He scored at least 20 points 14 times and shot at least 50 percent from the field in 13 contests.

Durant guided the Oklahoma City Thunder to a 12-5 mark in March, averaging 27.6 points (tops in the NBA), 8.5 rebounds and 3.8 assists while shooting 48 percent from the field and 90 percent from the free throw line. On pace to win his fourth consecutive scoring title, Durant scored 20-plus points 16 times and topped the 30-point plateau on seven occasions. Averaging a career-best 4.4 assists, Durant dished out at least five assists seven times. He also recorded two-plus blocks in eight games.