The Dallas Mavericks will miss the playoffs for the first time during a full season in which Mark Cuban has had ownership of the franchise.

Dallas lost to the Phoenix Suns on Wednesday night, eliminating them from playoff contention with a week left in the season.

"I've always said there is one winner and 29 other teams tied for last," Cuban said. "Our goal is to win championships, so it's disappointing to not win. But we will come back and get better next year."

The only promise Cuban can make about this summer: "We're going to be opportunistic and do the best we can."