Mark Cuban is financing a flopping study conducted by biomechanics experts at Southern Methodist.
"Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials," writes Allen in a press release. "Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents."
The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.
The NBA instituted anti-flopping rules in 2012 to discourage the practice.