Carmelo Anthony has ambitious plans as a businessman. 

Anthony and business partner Stuart Goldfarb, former VP of NBC, launched Melo7 Tech Partners this summer. The company invests in startup firms specializing in digital media, Internet consumer ventures and technology-based operations.

“I want to brand myself as the digital athlete,” Anthony said Thursday at the Bloomberg Sports Business Summit in Manhattan. “Nobody really took that place. There’ve been athletes that came before me that were doing what I’m doing and there are going to be people after me that are doing what I’m doing.

“But I really want to be the pioneer for that digital athlete, and when it comes to tech I want to be the face of that space,” said Anthony.

Anthony has noted how Magic Johnson, Michael Jordan and David Beckham have become known worldwide for their business interests.

“At the end of the day, we all know what’s my day job: basketball,” Anthony said. “That’s what my brand is built on, but I’m trying to take my brand to the next level, make it bigger, make it stronger.”