Adidas has dropped its bid to extend their deal to supply uniforms to the NBA, which means 2017 will be their final season.

Adidas is reconsidering its basketball plans and will instead focusing on developing new products, endorsing more amateur teams and doubling its roster of NBA players.

Adidas signed an 11-year deal in 2006 worth $400 million.

Chris Grancio, Adidas' global basketball general manager, said the deal hasn't been as lucrative as hoped.

Grancio said he had "no idea" about whether Nike or Under Armour have bid on the deal. He said Adidas' decision was made independent of the bids of other parties.