The Philadelphia 76ers have sold ad space on their jerseys to Stubhub on a three-year deal at $5 million per season.

The 76ers are the first NBA team to have an advertiser in place ahead of the 17-18 season when the program begins.

"We are about being first, being different, being innovative and getting to market at quickly as we can," 76ers CEO Scott O'Neil said. "We're thrilled that the NBA has decided to be an innovator among the major sports leagues in this country, we're happy that we will be the beneficiaries, and we know that being first here will drive value for our partner."

NBA teams will keep half of the money generated by selling sponsorships with the other half going into a split pool.