Under Armour's Stephen Curry business will approach $200 million on the 2015-16 season, according to a source with knowledge of the numbers.

"The demand is bigger than supply for kids' sizes of his shoes," Under Armour marketing executive Kris Stone said. "We're making them in infant for the Curry Threes next year."

Under Armour signed Curry away from Nike after Kevin Durant decided to remain with the shoe giant.

Curry has won back-to-back MVPs, which has helped raise the exposure of his endorsement deal with Under Armour.