There are a lot of executives at Nike that would like Kevin Durant to go to the Golden State Warriors due to their rivalry with Stephen Curry and Under Armour.

Durant signed a new endorsement deal with Nike in 2014 worth as much as $300 million.

Under Armour pursued Durant and then pivoted to signing Curry.

There was an extensive story by ESPN's Ethan Sherwood Strauss in March about how Nike lost Curry to Under Armour, which was embarrassing to many Nike executives.