New Era and the NBA announced an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

The multiyear deal comes as the NBA celebrates its 20-year relationship with New Era, and will include marketing and retail activations within league and team platforms.

“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams,” said Chris Koch, President & CEO, New Era.  “We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”