56% of Canada's population watched at least some part of the NBA Finals, with an average of 8 million Canadians tuning in to see the Toronto Raptors clinch the NBA title in game 6.

The game 6 viewership represents the most-watched NBA game in Canadian television history. Viewership from all 6 finals games are also among the top-10 most-watched programs in Canada this year.

The league also reported record online sales for the day following the end of a championship series, with an 80% increase over the previous mark set in 2016.