Joe Lacob says he had a three-phase plan when he bought the Golden State Warriors in 2010 that is about to enter the third phase.
“To be honest, I will just leave you with this," said Lacob. I will say that, I look at this as a three-phase process, the Warriors, this whole exercise.”
He continues, “We bought the team with the intent of building a championship basketball team, turning the Golden State Warriors from a not-so-successful basketball franchise into a very successful one. That’s Phase 1.”
Lacob then continues talking about the second phase.
“Phase 2? Make it a good business. It wasn’t a good business before. I know people like to say it was, and maybe it’s because it wasn’t a good basketball team, but we’ve obviously brought a lot of great management in here. We’ve done a good job, we’ve created a very good business, we provide our customers with great value, I think. And we’re one of the better businesses in the NBA.”
Lacob then talked about the plan with the Warriors moving to their new San Francisco arena in 2019.
“Now, the question is, what do we do with it all then?” said Lacob. “And I call that Phase 3. At some point, we’ll talk about that, but I want this to become more than a basketball team. I want it to become a sports entertainment, media and technology company. It’s not just a team. That will become clear over the years. You can see, we’re into eSports, which is related. We’ve got some other things that we’re working on as well. Utilize the management that’s here, utilize the resources we have, utilize the brand that we have, to turn this into something a little bit bigger. But I think that’ll all become obvious later. Right now, we’re trying to get this arena open.”