Ticket prices for Wednesday's game between Duke and North Carolina have reached amounts typically reserved for Super Bowls.
The cheapest available tickets for Cameron Indoor Stadium is $2,500.
One ticket to this week's UNC-Duke game sold for $10,652, per Vivid Seats.
Duke is ranked No. 1 while North Carolina ranks No. 8 with the presence of Zion Williamson, R.J. Barrett and Cam Reddish adding more intrigue to the rivalry game.
"Between Zion Williamson, a No. 1 ranking and this being one of the biggest rivalries in sports, there's intense demand," TickPick marketing strategist Kyle Zorn said. "There's also a limited supply of inventory, which is having a major effect on price. Cameron Indoor Stadium has 13 percent the seating capacity of Mercedes-Benz Stadium. When you factor in that the floor seating is reserved for students, you're left with a short supply -- and massive demand."