Nike, Under Armour and Adidas have each passed on an endorsement deal with Lonzo Ball.
The three shoe and apparel companies informed LaVar Ball they were not interested in a deal with his son.
LaVar was representing Lonzo during the process and he insisted that the company license his Big Baller Brand. LaVar also showed the companies a shoe prototype he hoped would become Lonzo's first shoe.
"We've said from the beginning, we aren't looking for an endorsement deal," LaVar told ESPN. "We're looking for co-branding, a true partner. But they're not ready for that because they're not used to that model. But hey, the taxi industry wasn't ready for Uber, either."
Ball would not disclose how big the Big Baller Brand has become.
When asked how long he has been working on the design of Lonzo's shoe, Ball said it was "a long time."
Added Ball: "I've been working on that shoe ever since my boys were born."