Gayle Benson went on the record to state she will not sell or relocate the New Orleans Pelicans.

“There is no way that I am going to sell that team -- ever,” Benson said.

“I value the Pelicans as much as I do the Saints, and I don’t look at myself as an owner of the teams,” Benson said. “I feel like it is an asset that I am protecting for the city.”

Benson is in the process of completing a succession plan for both the Pelicans and the New Orleans Saints.

“The owners of both leagues needed to know what we were going to do,” Benson said. “(NFL and NBA officials) have been involved, and they know what it is. It’s all under lock and key and it’s going to be great.”

Benson assumed sole ownership of the teams when her husband, longtime Saints owner Tom Benson, died last year in March. 

“I’ve said it a million times, I don’t know how many more times I can say it, ‘We are committed to the market. We are committed to winning in basketball,'” Lauscha said. “If anyone’s saying anything other than that then that is an agenda that they are pressing. It’s either ill-informed or something that they are trying to push.”

The Oklahoma City Thunder have become the last team in the NBA to secure an advertisement on their jerseys, securing a deal with Love's Travel Stops & Country Stores.

The patch will debut on Thunder jerseys during Saturday night's nationally televised game against the Golden State Warriors.

The deal is worth almost $10 million per season.

The league's 29 patches have brought in an estimated $150 million per season so far, according to league sources.

James Dolan stood by his decision to confront a fan who was heckling him at Madison Square Garden.

The fan yelled "sell the team!" at Dolan as the owner of the New York Knicks was entering the tunnel to exit the main bowl of the arena.

“For the record, I’m not selling the team and I’m not quitting,” said Dolan. 

Previous reports have suggested Dolan could have interest in selling the Knicks. Dolan stressed he wouldn’t sell even if someone offered him as much as $6 billion.

“We’re not quitting. We’re not selling,” he said. “And we believe we’re going to bring a winner home.”

Dolan explained his side of the confrontation.

“I do understand for the fans it’s about winning and losing and we haven’t been doing much winning. And there’s a real big frustration level there. We get it. I don’t like losing either,” Dolan said. “If you want to go right into [Saturday’s] incident, it’s pretty easy. It appears this gentleman and his friends planned to do this. Just before the game they cleared their profiles out. We have video which shows them moving from one side of the arena to the other and pointing at me, where I was walking, to set this ambush up and they did. As soon as they were done with it, it was immediately sold to TMZ.

“Not for nothing, I shouldn’t have taken the bait,” he said. “I will say we had just lost, again, and believe it or not I get frustrated with it, too. … I don’t mind. You hear all kinds of stuff, but what is a problem is when someone becomes confrontational. These people clearly were there for a confrontation.”

Dolan admitted he wouldn't kick out everyone if more fans chanted the same thing at him.

“The ban is only coming from the fact that he planned it. They were stalking me,” Dolan said.

Television ratings for the NBA season are down and Adam Silver admitted the league is struggling to reach a large portion of their 18-34 fans who don't have cable or streaming packages.

These fans care about the NBA but don't make a habit of watching games on TV or in person, which is the league's primary revenue generators.

"You see a tweet saying, 'Warriors-Rockets great matchup, Harden is going for 60.' The fact [is] you can't just [click] and get that game," Silver said. "That transactional friction has to be eliminated. We're being paid a lot of money to gate our content right now [by TV partners]. What's happening is demand and supply aren't meeting."

The Golden State Warriors lead the NBA in gate revenue per game at $3.4 million, followed by the New York Knicks at $2.9 million per game.

The Memphis Grizzlies are last in the NBA at less than $1 million per game.

The Warriors and Knicks pay a portion of that money into a pool that gets redistributed to low-revenue teams.

The first round of the NBA Playoffs is more profitable for teams than any other round, possibly even the Finals, due to the retention of their local television and radio rights for those games.

In subsequent rounds, playoff games are exclusively aired on national television.

The Los Angeles Lakers, who are attempting to secure a playoff berth, are on a 20-year, $4 billion deal with Spectrum SportsNet in 2011.