The NBA has reached multi-year deals with media company Taj Television and a company majority-owned by Sony Corp (6758.T) to broadcast games in India, the league confirmed on Thursday.
"Their local expertise will help connect the NBA to its growing fan base in India," Heidi Ueberroth, NBA international chief, said in a statement about the two new partners.
Basketball has more than 4 million active participants in India, according to the NBA.