The NBA announced the launch of the "NBA Together" campaign to support, educate, and engage audiences in response to the COVID-19 pandemic.
18 NBA and WNBA players created PSA videos last week releasing information to help reduce the spread of the virus, resulting in over 37 million views.
The campaign is centered around four factors, including Know the Facts, Acts of Caring, Expand Your Community and NBA Together Live. The pillars hope to amplify information and resources to keep people and communities connected through the pandemic.
The league also launched a Coronavirus Information page, which provides up-to-date information about the virus.
The NBA will also feature a live program on weekdays, where a member of the league will engage with fans through Instagram live.