NBCUniversal is reportedly planning to make a "strong bid" for NBA streaming rights, sources told Alex Sherman of CNBC.
NBCUniversal executives have made their interest known to league circles. NBC Sports is looking to air playoff games on NBC, with some regular season games exclusive to its streaming service Peacock.
The NBA could instead force companies to simulcast all games on streaming to increase its reach.
No formal discussions can take place with non-incumbent bidders, unless Warner Bros. Discovery and Disney waive their exclusive negotiating window, until April 2024.
Disney and Warner Bros. Discovery own NBA streaming rights through the 2024-25 season.
The league is likely to create one or two new packages for bidders and could have up to four media rights partners.