Rich Paul is launching a sportswear brand this spring called Klutch Athletics. The brand will work in partnership with New Balance.
Klutch Athletics plans to endorse athletes across all men's and women's sports and levels.
“I’m thrilled to create Klutch Athletics to focus on supporting athletes and the communities in which they live and play,” said Paul.
Paul released his own capsule with New Balance in 2021.
“There’s no one better than New Balance to build this with,” he said. “Everything they are doing right now from product to athletes to collaborations is leading culture.”
Paul's most prominent client, LeBron James, is on a lifetime deal with Nike.