Kevin Durant will leave agent Rob Pelinka to sign with Jay-Z's Roc Nation Sports.

"He doesn't want a traditional NBA agent anymore," a source told Yahoo's Adrian Wojnarowski.

Durant seeks an opportunity to have Jay-Z handle his branding.

"He had a chance to be with his idol and couldn't say no," said a source.

Durant was represented by Aaron Goodwin when he entered the NBA, making Jay-Z's agency his third representation.