The NBA may consider starting games at a different time to be more accommodating to fans outside of North America and South America.

Basketball has become increasingly popular in both Asia and Europe.

“I think that the NBA is going to have to wrestle over the next decade as more and more of our viewing audiences are outside the United States is what’s the best time for games to be played so that those fans can enjoy them live as opposed to having to get up in China to watch an NBA game at 7 o’clock in the morning,” Stern said. “I think that’s a fun problem that we’re going to be addressing because so much viewing is happening outside the United States now.”

It would be difficult for teams to start games before 7:00 PM EST on weeknights.