Dan Gilbert recently discussed "The Letter," which he sent out to Cleveland Cavaliers fans and the public following the 2010 free agency decision of LeBron James to sign with the Miami Heat.
"I would’ve reworded the language in The Letter, but I don’t regret sending a letter out to our fan base," Gilbert said. "People forget the letter was not to LeBron, it was to our fan base. If I had to do it again, for sure, I would’ve reworded several parts of it. But I think it definitely needed a strong statement from me at that time. I keep a couple binders on my desk and I have a binder of the responses to The Letter from the people of Cleveland.
"There’s thousands, maybe 2,000 from every facet of life, from CEOs of big companies to hand-written letters from 94-year-old ladies, from street sweepers to policemen and firemen. The response went way beyond. For some reason, it appealed to this generational Cleveland thing. If you want to talk about books, someone should publish all the responses to The Letter. It was like, ‘We’re from Cleveland and we’ve been rejected.’"
Gilbert added he did not expect the national audience's negative reaction to the letter but does not believe it impacts how people view the Cavaliers.