Damian Lillard will opt out of his endorsement deal with adidas.

Lillard's initial contract was negotiated before he emerged as 2013 NBA Rookie of the Year and an All-Star this season.

Lillard will be free to sign a new deal with adidas, as well as negotiate with Nike, Brand Jordan, Reebok or Under Armor.

“There’s no doubt about it, he’s opting out,” said a source.

Nike's world headquarters are outside of Portland, while adidas has their United States' offices in the area as well.