When LeBron James left the Cleveland Cavaliers to play for the Miami Heat, ratings jumped in Northeast Ohio when he was in The Finals.
Cleveland was the fifth highest market at 18.1 rating after the first three games.
With Kevin Durant in The Finals as a member of the Golden State Warriors, one would have guessed his old fans in Oklahoma City would have tuned in to either root against him or for him. But ratings in Oklahoma City for the 2017 Finals dropped compared to 2016.
Oklahoma City averaged a 10.5 rating for The Finals, according to data provided by ESPN to RealGM. Last season, Oklahoma City averaged a 13.2 rating for the series and 11.9 for the first five games.
Nationwide, ratings for the 2017 Finals were the highest they've been since 1998 for Michael Jordan's final title with the Bulls. Atlanta, Miami, Memphis, Los Angeles, Chicago and Richmond had the highest ratings outside of the local markets for Golden State and Cleveland. The rating for Game 5 in Miami and Memphis, for example, were over 20.0.