An ad campaign from FS1 on subways in New York City will be removed.
The campaign asked fans of the Knicks to "pick a side" in a debate between being "hopeful" and "hopeless."
Seats displayed phrases like, “Sit here if you blame Melo” and “Sit here if you blame Phil.”
The “HOPEFUL” side of the campaign included an inside wall with a photo of Kristaps Porzingis and the phrase, “Kristaps Porzingis is a unicorn sent back in time to show us how basketball will be played in the future.”
The ads were scheduled to run for four weeks.
“Today, FS1 featured statements on a New York City subway car intended to reflect the distinct emotions and opinions of passionate sports fans, “ the company said in a statement. “We regret the tone and are removing the content in its entirety.”