One thing the Lakers are doing to develop their players off the court is to take them to "Genius Talks."

So far, the Lakers have heard private talks with Elon Musk, Jeffrey Katzenberg and Kendrick Lamar.

“Magic and I wanted to identify geniuses in their space,” Rob Pelinka explained. “Our core belief is that more developed men make better basketball players. I think Magic, if you look at how diversified he is with his interests. Kobe, the guy studies everything under the sun. I'm reading a biography right now on Leonardo da Vinci, and he has the ultimate curiosity of all things. If he's painting a hummingbird, he wants to like take its tongue and see what it looks like so he can paint it. So geniuses in life, right, can inspire us on how to be better. 

“So once a month, we try to do that, and the reason that it, to me, is important, is it shows the way we're really trying to do things differently, and it gets back to what I said at the beginning: Support and service. How can we bring things to the guys to make them better human beings and better Lakers basketball players?”

Pelinka is conscious of the message this type of development sends to free agents.

“Players know if you come here – like happened for Magic, like happened for Kobe – and you succeed as a Laker, the doors that being a star in this city opens around the globe just can't be matched,” Pelinka acknowledged. “I think it's an example of that.”