Puma is pursuing an endorsement deal with Trae Young.
Young is being targeted by Puma with the hopes of using him as the face of their basketball line as they re-enter the landscape for the first time in nearly two decades.
"There's a magic to certain players. There's an 'it factor' that's hard to quantify, and I believe he has that," said Omar Wilkes, one of the Octagon agents representing Young. "He's able to have that with his combination of passing, shooting, ballhandling and charisma. There's an effortless ease about him when he's on the court."
Young will listen to endorsement pitches beginning next week in Los Angeles with Nike, Adidas, Under Armour and Puma.
"This is their first real foray back into basketball since 1998 with Vince Carter," Wilkes said. "The possibility to be the seminal piece to re-establish that category for Puma is what's enticing."