The cost to advertise during the 2018 NBA Finals is up from 2017.
An ad spot for Game 3 is averaging $634,627 per unit. In 2017, ad ad unit was going for $607,156 per unit.
Using those figures as a guideline, ABC will lose out on as much as $50 million in ad sales revenue for each game the Finals is cut short by.
According to AdWeek, the upfront unit cost is $679,000 for 2018 compared to $535,325 in 2017.