Jay-Z has joined Puma as president of basketball operations.

Puma is attempting a comeback into basketball and have signed endorsement deals with Deandre Ayton, Marvin Bagley III and Zhaire Smith.

"We've been working with Roc Nation for quite some time. They've been great partners to us for several years. We've done many different deals with many different ambassadors," Adam Petrick, Puma's global director of brand and marketing, told Complex. When Puma approached him about this opportunity, Jay-Z felt it 'was something he wanted to be a part of,' according to Petrick.